The who, how and why

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Why we do it

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We recognise the strength in the communities we’ve built and we celebrate this by giving you choice. When we see opportunities, we have the know-how, agility, and community support to enter new markets to offer consumers alternatives.

While other businesses continue to fight over the details, we'll continue to grow and thrive because we change paradigms.

People often say we’re crazy for wanting to change the world, and our response is always the same: if not us, who? If not now, when? After all, radical and transformative thought goes nowhere without the willingness to challenge convention.

When a community discovers what it cares about, there's no greater driver for change.

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